This project shows how we work. We build a strong floral art direction. It can carry the identity of a brand, an artist, or a house. To do this, we always follow a precise plan. We also respect a demanding brief. So, from the mood board to the very last plant placed, every detail serves the story of the event.
This pop-up is part of a worldwide tour. It is run by SLAACK Productions. This team already created the earlier Harry Styles pop-ups around the world. So, we are proud to have taken part, at our scale, in this creative adventure.
This expertise already shows in our pop-ups, showrooms and brand launches across Paris. So, Capucine Atelier Floral is a true trusted partner for any high-end event floral design. Planning an event, a pop-up, or a brand launch? Let's talk about your project.
Capucine Atelier Floral, a reference in event creation
Next, we picked three colors for the whole greenhouse: tomato red, kumquat orange and deep green. The result: a coherent decor from floor to ceiling. Also, the structure was modular. This let us fit the greenhouse to the showroom's exact space. So, the harmony of the decor stayed intact everywhere.
Want to see more floral decors we have created? Visit our Event Portfolio page. There, you will find other projects, from brand pop-ups to product launches.
At the heart of the space, we built a life-size botanical greenhouse. It brings together:
jasmine and hops cascading down,
potted lemon and kumquat trees,
Dicksonia and Nephrolepsis ferns,
tulips, narcissi and hellebores,
baskets of heirloom, multicolored tomatoes.
The greenhouse, centerpiece of the floral decor
From March 5th to 9th, we transformed the Amont-Paris showroom. It became a true winter garden. Our mood board came down to two words: nonchalance and sophistication. So, we mixed disco balls, cherry-tomato wallpaper and neon lights. We also added a raw, living material: ours.
This choice was not random. Indeed, a good decor does more than show a theme. It has to tell a story. That is why every plant, every color and every shape had a clear role. Much like a prop on a stage.
A floral pop-up designed as a living stage
SLAACK Productions asked us to design the floral decor for the Eagle Dragon pop-up in Paris. The brief was simple: build a living decor for an eclectic world. Here, 70s rock glamour meets a more modern style. So, our team designed a decor that could carry both styles at once.
